The first advert I ever made. BeatBullying sadly is no longer running as a charity but at the time (2013) was a force in the international cyber bullying prevention world. Our task was to push sign ups to a march that was putting pressure on the government to make cyber-bullying illegal in the UK.
This film was made was right at the beginning of online chat platforms and school-aged children’s’ access to instant messaging where cyber-bullying was on the rise.
We wanted to reflect the invisible scars caused by the words online bullies and raise awareness for parents and care givers and encourage the opening of conversations between cyber-bullying victims and their support networks. This video was produced for £462.84 and promoted through a 100% organic outreach receiving Campaign's 'Hottest Viral of the Week' and appearing all over the news and places that impacted and mattered to motivate change.