DANIEL ALEXANDER KNIGHT HARRIS

CREATIVE DIRECTOR
On Running came to The Face to find a beautiful way to launch their Cloudnova lifestyle shoe. This was their first lifestyle shoe aimed at the creative industry.
Our idea we wanted to visualise was ‘the athleticism of a creative mind’. The flux and flow of idea-creation itself. All the pivots and turns, morphs and sprints and throw it in the bin moments.
We phrased this feeling of idea creation through a layered film that explores a developing creative thought. We sought out the perfect musician to align with this idea and were enriched by the involvement of Nilüfer Yanya (who’s music shares incredibly layered and abstract progressions). Directed by Will Dohrn, this evocative film explores Nilüfer Yanya’s thoughts and creative mind as she journeys through London. It sits between an ad and an editorial film with a parallel stills campaign (above) that featured the creatives involved in the film from Yagamoto (Movement Director), Nilüfer Yanya (Artist), Will Dohrn (Director), and Danika Magdelena (Photographer).